Even as an Xbox fan, I have to admit that the Xbox One didn’t put up much of a fight for most of 2014. The story was the same, month after month, with Sony’s PS4 dominating sales – that is, until Black Friday. That was when Microsoft discounted its console by $50, bringing it down to $349 USD and has since done some dominating of its own with Xbox One sales. Microsoft just announced that the Xbox One was the top-selling console in November and December in the U.S. saying that the next-gen platform is outselling the Xbox 360 by “50 percent at the same point in its lifecycle”.
As a celebration, and presumably a sound marketing strategy, Microsoft is keeping the Xbox One at its limited time pricing of $349 which is sure to jump start its console sales to start of 2015. Speaking about the milestone and new promotion, Corporate Vice President of Marketing for Xbox, Mike Nichols said:
Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16, from their preferred retailer. We are thankful for all the excitement for Xbox One this holiday and proud to offer more fans the amazing games lineup, Xbox Live gaming community, and continual innovation that Xbox One fans have come to enjoy.
What’s more, Microsoft was also keen to mention that the Xbox One had the highest game sales of any console in November and December in the U.S. as well. 2015 looks like it’s going to be an interesting year because we might actually have a fight on our hands now.
What do you think about the Xbox One sales announcements? Let us know your thoughts in the comments below.