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The Power of YouTube: Skate 3 gets a second lease on life thanks to PewDiePie

Skate 3?” I hear you say. “Why are we talking about a four year old game?” Well, we’re talking about it because this game is currently sitting in 20th position on the UK game sales charts – there is no other game nearly as old in the Top 40. Not surprised yet? EA has actually ordered more copies of Skate 3 to be reprinted to keep up with this newdemand. But what’s the cause of all this commotion around what is ultimately a good, but buggy, skating game? The answer is PewDiePie.

Gaming’s YouTube royalty, PewDiePie, is one of countless YouTubers who have made videos of themselves playing Skate 3, a game which isn’t inherently interesting (sorry skating fans!) but is made all the more entertaining by unusual glitches and bugs. For a better idea of why this is so interesting, check out PewDiePie’s Skate 3 video below which has some 12 million views:

Regardless of what you think of the videos and their unusual content, this is a pretty intriguing example of how YouTube can influence real-world markets, even for aging and seemingly irrelevant games like Skate 3. Now excuse me while I shop online for a copy of Skate 3.

Skate 3 was released on Xbox 360 and PS3 on May 11, 2010.

Source: MCV via Kotaku Australia

About Stephen Yuen

I'm an engineer and a gamer with a penchant for technology and words that I barely understand. I love my games, Android and all things cool and nerdy, and occasionally, I write about them.