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Xtreme Coding Challenge

The Xtreme Coding Challenge is Nokia’s way of showing Nokia Apps publishing is Easy

When you think of good ways to advertise ease of use, what springs to mind first? I’m willing to bet you weren’t going to suggest holding a competition where ease of use of demonstrated during extreme activities. But that’s exactly what Nokia has done by hosting the Xtreme Coding Challenge which is their way of showing that publishing apps on Nokia Apps is xtremely easy. Jackson Feijo attempted to show how easy it was during his challenge by submitting an app while hang gliding in Brazil:

All it took was about 6 minutes and Feijo’s app was published. It should be noted that he was basically sitting the whole time with someone else doing the hang gliding, but it’s a very quick process regardless. Naturally, Nokia has to resort to this kind of advertising because it neglected to incorporate the Google Play Store onto its Android-powered devices like the Nokia X. This has led to a distinct deficit of apps which Nokia and Microsoft have been trying to rectify for some time now. Hopefully for them, maybe more people will take up hang gliding.

What do you think of Nokia’s Xtreme Coding Challenge? Let us know your opinion in the comments.

Source: YouTube via Phandroid

About Stephen Yuen

I'm an engineer and a gamer with a penchant for technology and words that I barely understand. I love my games, Android and all things cool and nerdy, and occasionally, I write about them.