For the longest time, Android users have had to deal with the absence of an official iTunes app from the Google Play Store; sure there are substitute apps, but that’s a far cry from an official app that evolves with Apple‘s aspirations and focuses, much like other music providers like Spotify and Pandora have done over the last few months. That void may be filled soon, however, as Billboard reports that Apple may finally bring iTunes to Android.
The change in heart is primarily due to a decrease in music download sales, down 11% according to Nielsen SoundScan. Conversely, while download sales are down, revenues from streaming sites like Spotify and Pandora have risen 39% in the past year, signalling to Apple that they should probably consider something along the lines of a music streaming service with an “All-Access” subscription model, possibly using the existing iTunes Radio platform as a starting point.
Whatever does happen, I’m sure many users will be ecstatic if, and when, iTunes finally arrives on Android. What do you think about Apple finally considering to bring iTunes to Android? Let us know what your opinion is in the comments.